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Green Index is an answer to calls for more transparency in manufacturing and production practices that are potentially harmful to the environment and the need for simple solutions for people to do their bit for the environment.
Growing ethical consumerism reinstates the fact that people are ready to express their views through shopping.
 "Consumers are frustrated about what action they can take.
They are anxious to know what it is they can do to help and affect climate change." – Former British Prime Minister Tony Blair (December 11 2006). 
Green Index is based on the idea that every product has two prices: monetary and the one paid by the environment.
It is a simple label from 1 to 100 that indicates how ‘green' the product is, where one is a really ecologically sound product and 100 is extremely environmentally unfriendly. The number is devised by looking at various factors of a product's production, packaging and transportation that have implications on the environment.
Green Index aims to increase environmental awareness enabling consumers to choose greener products as well as to provide businesses with the tool of assessment, reporting and improving their practices and to trigger a ‘virtuous cycle' of ecological production and consumption.
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