Green Index is aiming to answer to calls for more transparency in manufacturing and production practices that are potentially harmful to the environment and the need for simple solutions for people to do their bit for the environment.
Growing ethical consumerism reinstates the fact that people are ready to express their views through shopping. Green Index is based on the idea that every product and service has two prices: monetary and the one paid by the environment. It is a simple label from 1 to 100 that indicates how ‘green' the product is, where one is extremely environmentally unfriendly product and 100 is a really ecologically sound one. The number is devised by looking at various factors of a product's production, packaging and transportation that have implications on the environment.
Green Index aims to increase environmental awareness enabling consumers to choose greener products as well as to provide businesses with the tool of assessment, reporting and improving their practices and to trigger a ‘virtuous cycle' of ecological production and consumption.
Over the years people are becoming more aware of the issues of sustainability yet there is no hard evidence of consumption slowing down. Therefore solutions cannot be one-dimensional. When in 2006 eco-labeling seemed like a plausible answer to transparency and environmental issues of consumption, now it is obvious that behavioural change requires systematic and complex approach.

Focusing on broader issues of sustainability Green Index recently reshaped its concept to provide wider research, insights and solutions to corporate clients as well as the public, governments and NGOs.